Professionally | Ally Bank
How might we better care for and retain
Gen Z early talent?
Turning inward to become an ally for our employees and early talent analysts.
90% of people experience anxiety before starting a new job. In a world of increased competition, noise, and turnover - we realized there was an opportunity to be an Ally to an overlooked group of people within our walls: our new hires. There was a 6-month gap in communication between offer and first day, so we developed a “keep warm” strategy to build excitement and belonging.
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Mapped existing paths of Ally’s early talent hiring and onboarding journeys.
Researched Gen Z experience values through focus groups and interviews.
Created holistic end-to-end recruiting and “keep warm” campaign to better nurture, retain and excite early talent between offer and start (6 months).
Designed “Belong. Grow. Lead.” campaign based on core value findings.
Lead creative direction for a photo and four-part video campaign surrounding the pre-boarding digital experience.
Developed, researched, designed and wrote enterprise-wide guide to welcome Gen Z hires. “Live. Work. Play” addresses the top three areas new hires worry about: moving to a new city, what to do in that city and what they need to know to have an embarrassment-free day one.
Developed LinkedIn articles, social media, custom shirts and other digital collateral to instill a sense of pride and purpose for new analysts.
