Professionally | Ally Bank
How might we better care for and retain
Gen Z early talent?
Turning inward to become an ally for our employees and early talent analysts.
90% of people experience anxiety before starting a new job. In a world of increased competition, noise, and turnover - we realized there was an opportunity to be an Ally to an overlooked group of people within our walls: our new hires. There was a 6-month gap in communication between offer and first day, so we developed a “keep warm” strategy to build excitement and belonging.
What + How
Project Outcomes
Mapped existing paths of Ally’s early talent hiring and onboarding journeys.
Created holistic end-to-end recruiting and “keep warm” campaign to better nurture, retain and excite early talent between offer and start (6 months).
Researched Gen Z experience values through focus groups and interviews.
Designed “Belong. Grow. Lead.” campaign based on core value findings.
Lead creative direction for a photo and four-part video campaign surrounding the pre-boarding digital experience.
Developed, researched, designed and wrote enterprise-wide guide to welcome Gen Z hires. “Live. Work. Play” addresses the top three areas new hires worry about: moving to a new city, what to do in that city and what they need to know to have an embarrassment-free day one.
Developed LinkedIn articles, social media, custom shirts and other digital collateral to instill a sense of pride and purpose for new analysts.
