Connecting the dots between top-tier ingredients and a new target audience.

Eva NYC is the daughter company of popular salon brand Amika. In 2016, Instagram was beginning to be seen as a marketing platform, with paid partnerships and branded campaigns being the new frontier. This was the vehicle we wanted to use to meet our goal of moving Eva NYC from drug stores to big box beauty stores. Through co-branded campaigns with brands like NYX, celebrity partnerships like Kelsea Ballerini, trade show sales growth, and in-store activations, Eva NYC was launched in Ulta and Target within a year.